Turn customer insights into personalized sales & marketing content and sharper product marketing
Synsona helps teams at LHH and TAG automate account research, personalize content at scale, and give product marketing the customer data to sharpen their positioning.
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Synsona helps marketing leaders at LHH and TAG turn continuous account research into personalized campaigns that win and grow their most valuable accounts.
A $1.2B cross-sell opportunity inside LHH’s own customer base
LHH has 17,000 customers — and most buy just one product. Selling additional products and services into that base is a $1.2B opportunity.
Synsona helps LHH’s marketing team capture it — uncovering customer insights and creating personalized content that speaks to each account’s individual challenges, turning a transactional vendor into a strategic partner.
Where Synsona is already creating value across The Adecco Group
Account-based marketing
How Synsona turns weekly account research into personalized, on-brand campaigns that win and grow your highest-value accounts.
Explore ABMProduct marketing
How Synsona gives product marketing validated customer data to sharpen positioning, refresh personas, and launch faster.
Explore product marketingScaling and resourcing an ABM program was the challenge at LHH
Research can’t keep up
By the time your team has manually researched an account, the trigger is old news — and the opportunity has already moved on.
Content isn’t personalized
Generic whitepapers and landing pages get generic engagement. Personalizing them account by account takes weeks you don’t have.
You don’t know what to say
Most ABM signals tell you which accounts are in-market — but not the message that will actually land with each one.
Account research that helps your marketing team know what to say
Every week, Synsona researches your top 100 accounts and surfaces the triggers that matter — M&A, workforce restructuring, layoffs, geographic expansion, AI initiatives. It connects each trigger to your portfolio and builds a point of view your sales team can take straight to senior leaders, and your ABM team uses to focus messaging account by account.
Most ABM signals tell you which accounts are in-market. Synsona tells your team what to say to them.
Personalize content at scale
Hand Synsona your existing assets — ads, whitepapers like The Reinvention Imperative, Pardot landing pages — and it rewrites them for every account. On-brand, account-specific, ready to ship.
Catch high-intent moves early
Synsona watches for high-intent initiatives across your accounts and proactively flags them to your marketing team — before the window closes.
The same campaign, built in a day instead of six weeks
The bottleneck has never been ideas — it’s the hand-offs. Synsona collapses the research, validation, copy, and design cycle into one workflow, so your team can act on a trigger while it’s still live.
Personalized, on-brand content generated for LHH with AI
Two examples of LHH assets personalized for a single target account — same source material, reshaped for the account’s priorities and personas.
Better targeting. Better content. More accounts.
Lower cost per lead from sharper targeting. Higher lead-to-meeting conversion from personalized content. And tighter collaboration with GADs and sales teams, because everyone is working from the same account point of view.
Scale 1:1 ABM for your most strategic accounts
At TAG, Synsona supports 1:1 ABM for the top 10 global accounts. It surfaces account insights, works from the 1:1 value props the ABM team has built, and combines them with live triggers to generate personalized content for sales meetings.
Built with sales
Insight from your GAVPs, combined with Synsona’s account research, becomes the basis for every personalized content experience.
Account pages in 1 day
On-brand account pages and microsites for individual brands and personas — what used to take weeks.
Thought leadership, tailored
Thought leadership reshaped for individual accounts and personas, so it speaks directly to each buyer.
Give product marketing real customer data — not assumptions
Synsona turns account research into insight your product marketing team can build on, keeping their core inputs current instead of stale.
Personas that stay current
Synsona refreshes the personas product marketing runs on with real, validated customer data — and uncovers pain points by sub-industry, not just generic TA leaders.
Jobs-to-be-Done, generated for you
Updated JTBD collateral, cut by persona, by industry, and by product — refreshed automatically for every product in your portfolio.
Competitor positioning, tracked continuously
Tracking competitor positioning used to be a multi-month project. Synsona does it automatically, at scale, with concrete ways to differentiate each product.
Faster, more confident decisions
Product marketing, sales, and product teams work from the same insight — moving faster and investing with more confidence in what to build and back.
See exactly where you can win
Synsona maps how every competitor positions itself — core promise, problem framing, solution language, proof — and pinpoints the gaps you can own.
What used to be a multi-month research project now refreshes automatically, for every product, so product marketing always knows where to push.
What LHH’s product marketers say
This is gold — I haven’t seen anything like this. It’s validating things we suspected or had no clue of, and gives us a window to name this messaging before competitors adopt similar positioning.
It’s an intent machine for us — validated, real-time data I can refresh and use as customer intent to shape messaging, and to help shape the product.
Launch new products to the right accounts first
When you launch a new product, Synsona uses AI account research to tier a long list of potential customers by fit and propensity — so your team spends its budget on the accounts most likely to convert. It explains why each account is a strong candidate, based on the transformations already underway, and positions the product for different personas and industries. The result: less guesswork, and faster time to launch and traction.
Tier by fit and propensity
A long list of best-fit accounts, ranked — so marketing dollars go where they convert.
Context for every pick
The transformations and initiatives that make each account a strong candidate, ready for your team.
Positioned to launch faster
Messaging shaped for each persona and industry, so launch and traction come sooner.
When product marketing and ABM share the same insight, both get sharper
Product marketing and ABM run on one source of account intelligence — and each makes the other stronger in a continuous loop.
Start leveraging buying trigger data to power your marketing.
“The Adecco Group is our most important customer and design partner. We look forward to extending our success with LHH and TAG to you and your team.”