How the team at Sprinklr uses a fluid and data driven approach in ABM

A conversation with Jayyanto - Global Director of Integrated Marketing at Sprinklr. We unpack topics like why you need to reprioritize accounts continuously, the 2-year minimum commitment for an ABM program, how to use ABM to elevating your brand with big customers, how Sprinklr uses data science & intent signals to predict churn and prioritize accounts and much more!

 

 


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